About Us
The Frock Shop is an iconic women's Fashion Boutique on the Kapiti Coast at Raumati Beach Village with over 20 designers, all of which are NZ designed apart from the staple NYDJ Not Your Daughter's Jeans (no.2 in the world) and London Jeans. We pride ourselves with our NZ labels and our preference is made in NZ.
We launched the online shopping component of The Frock Shop in 2016, and we're excited to reach clients from beyond Kapiti.
Jude Riddell opened The Frock Shop in September 2001 having had a love affair and passion for clothes and fashion throughout her life as she navigated her way through successful careers of Secondary Teaching, Social Work and subsequently Psychotherapy.
Jude has trained extensively in Styling and Colour Image Consulting and brings these added skills to her clients at The Frock Shop.
Yvonne, Kaye and Victoria work alongside Jude in store - Yvonne has a wealth of experience in retail, as well as a background in visual merchandising - she makes the store look beautiful, Victoria manages the store's online presence, including marketing, Kaye brings wonderful customer service and a huge smile to the store.
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