AN ICONIC FASHION STORE WITH ATTITUDE
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Fried Freres Jewellery, Paris

The story starts in Vienna in 1886. Gustave and Otto Fried are twenty years old; they are passionate about ‘Parisian fashion’; and the amazing creativity of the Bohemian glassmakers. That’s when they decided to settle in Paris, rue du Caire, and to create the most beautiful work of Bohemian art.

They were devoted entirely to the promotion of pearl and rhinestones, and provided to designers, embroiderers, glove makers, and milliners.

Over the years Fried Frères invented new shapes and launched new crystal iridescent beads, and their original store is still running today in Paris!